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A guide to help you design a professional
looking website!
Using the world wide web to earn money
is a growing trend that is not slowing down anytime soon.
You can pay a professional to design your web domain, or create
a web site on your own by following the basic tips provided
below.
Choose a specific category or niche
The most successful webmasters create
sites that surround a specific service, topic, or product
type. Your web sites placement on major search engines will
depend on the niche that surrounds your web site. A site that
is too broad has a more difficult time getting good search
engine placements. It is best to choose a field that best
suits your experience or knowledge. A successful web site
should contain supporting articles, resources and other helpful
information on the topic. The webmasters' knowledge on the
chosen subject will make writing articles and gathering information
much smoother. Promote what you know best!
Keywords
The keywords of any web site are the
main descriptive words the domain is going to be marketed
towards. This content of any web domain is the most important
aspect to consider when developing a web site. When deciding
on keywords for your site, remember to keep the amount at
2-3 main keywords. Many webmaster will then choose 2-3 supporting
words to work with.
E.g. Cheap Shared Web Hosting
Main Keywords = Shared Hosting
Supporting Words = Cheap Web
Web domains are partially evaluated
based on the density of keywords on any given web page. This
density is a comparison of keywords to the other text on the
specific page. Check keyword density at: www.keyworddensity.com.
Size up the competition
Once you have decided on the direction
of your web site, you can begin researching the competition.
Finding comparable domains that may be your competitors, is
a great way to gather design ideas. Search keywords that you
will be going to market your web site towards. The three major
search engines to find quality competitors are: YAHOO, MSN,
and GOOGLE.
Web Site Design
The structure of you web page should
be of high importance. A web site should be clean, consistent,
and have user friendly navigation. More details below...
Clean:
- Do not overstuff your web pages
with ads. This is looked down upon by the major search engines.
It will have a negative result on site placement.
- Use a format that can be easily
navigated by all your potential visitors. The format you
choose should flow smoothly throughout the entire site.
Speed Up Load Time:
- Avoid using too many graphics, large
files, or downloads. These will slow down the time it takes
for the web page to load. A slow load time may detour potential
visitors from visiting and utilizing your web site.
Consistency:
- It is good idea to have consistency
among your web pages. A smooth transition among the different
pages is the preferred professional choice.
- Stay on topic throughout the web
site. If you vary too far from the main topic, it will have
a negative effect on your search engine placement
Navigation:
- Use the same navigation on all the
different web pages. This creates a more professional looking
web site. More likely to attract new visitors.
- Create your site navigation using
a template. This will give your domain a consistent image
of the site among all the web pages and the index page.
Most HTML programs today, offer webmasters the ability to
create a template, and use it throughout the web sites design.
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